Trade Marketing Specialist 2 views



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Job Description:

Job Description

Job Description

Develop a marketing strategy and marcom action plan for the ESAG Building Materials division to achieve better market visibility and promote brand awareness.


Develop a marketing strategy and budget for ESAG Building Materials and its entities. This is to include the full scope of activities such as advertising, exhibitions, collateral, networking etc

* Develop and execute an annual marcom plan for ESAG Building Materials and its entities

* Analyse the success of marketing campaigns and report these to management on a monthly basis

* Develop brand concepts in coordination with principal partners and their individual marketing representative for enhancing market share

* Carry out market research in order to keep up to date with customer trends, as well as predict future trends

* Create and continually update all marketing collateral such as company profile, presentations, brochure, website and pre-qualification documents on regular basis

* Meet, build and develop relationships with consultants/Designers/Developers/Gov. Departments, etc on regular basis. Gather pertinent business development information and help the company’s products be specified fairly with competitor products
* Work with internal ESAG Corporate Office departments to develop, implement, and execute all digital marketing channels including SEO, SEM, PPC and display, affiliate marketing, mobile marketing, retargeting, email, and social. 

* Identify new channels for growth, new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments

* Any other responsibilities as delegated by Line Manager

Desired Candidate Profile

Degree in Marketing or relevant subject
* Minimum 5-6 years work experience in building materials, FMCG, MNC and electronics
* Strong communication and presentation skills
* Strong analytical skills and creativity

More Information

  • Country AE - United Arab Emirates
  • Job Location Dubai
  • Minimum Qualification Bachelor's
  • Job Category Other
  • Job Shift Day Shift
  • Gender Requirement Male
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  • Industry Recruitment / Employment Firms
  • Company Address Pakistan
  • No of Employees 1 - 50
  • Operating Since 01/10/2018