Trade Marketing Specialist 2 views

RECRUITENG - Dubai

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Job Description:

Job Description

Job Description

Develop a marketing strategy and marcom action plan for the ESAG Building Materials division to achieve better market visibility and promote brand awareness.

Responsibilities:

Develop a marketing strategy and budget for ESAG Building Materials and its entities. This is to include the full scope of activities such as advertising, exhibitions, collateral, networking etc

* Develop and execute an annual marcom plan for ESAG Building Materials and its entities

* Analyse the success of marketing campaigns and report these to management on a monthly basis

* Develop brand concepts in coordination with principal partners and their individual marketing representative for enhancing market share

* Carry out market research in order to keep up to date with customer trends, as well as predict future trends

* Create and continually update all marketing collateral such as company profile, presentations, brochure, website and pre-qualification documents on regular basis

* Meet, build and develop relationships with consultants/Designers/Developers/Gov. Departments, etc on regular basis. Gather pertinent business development information and help the company’s products be specified fairly with competitor products
* Work with internal ESAG Corporate Office departments to develop, implement, and execute all digital marketing channels including SEO, SEM, PPC and display, affiliate marketing, mobile marketing, retargeting, email, and social. 

* Identify new channels for growth, new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments

* Any other responsibilities as delegated by Line Manager

Desired Candidate Profile

Degree in Marketing or relevant subject
* Minimum 5-6 years work experience in building materials, FMCG, MNC and electronics
* Strong communication and presentation skills
* Strong analytical skills and creativity


More Information

  • Country AE - United Arab Emirates
  • Job Location Dubai
  • Minimum Qualification Bachelor's
  • Job Category Other
  • Job Shift Day Shift
  • Gender Requirement Male
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RECRUITENG promotes different company jobs around the globe, and help them maximize the reach of the Job Openings, this way companies are able to find the best fit for their openings and students and professionals finds relevant jobs.
Information
  • Industry Recruitment / Employment Firms
  • Company Address Pakistan
  • No of Employees 1 - 50
  • Operating Since 01/10/2018